Vietnamese roots. New beginnings.
Coffee from Vietnam, inspired by a mother’s home-brewed robusta and a journey across the sea to a new shore.
Inspired by the strong, sweet robusta that filled Tung’s family home.
His portrait is on every bag, a promise that each cup carries his family’s story.
New Shore exists to bring people together over a cup of Vietnamese coffee.
The Founder’s Story
In Vietnam, Tung’s mother would brew coffee for herself and his father. He still remembers the strong, sweet aroma of Vietnamese robusta filling their home — a memory of family that never left him.
Tung left Vietnam on a raft, hoping for a new place and a new chance. After a perilous journey, he spent years in a refugee camp in Thailand before coming to America to build a new life.
New Shore Coffee began with that enduring memory. It is Tung’s way of sharing the warmth of home, honoring his family, and bringing people together over a cup of Vietnamese coffee.
A home filled with the aroma of his mother’s robusta.
Leaving on a raft, hoping for a new place.
Years spent in a refugee camp.
Arriving to build a new life.
Sharing the warmth of home, one cup at a time.
The Collection
Each bag carries a chapter of Tung’s journey — from home, through the night crossing, to the dawn of a new life.
Where it began
The coffee that started it all — a copper sunrise over the water, and the memory of home that inspired New Shore.
Notify MeUnder the full moon
Inspired by the crossing: a small boat beneath a full moon. Our dark roast, for those who take their coffee deep and strong.
Notify MeThe first light of a new shore
Sunrise over green hills and calm water — the hope of a new beginning. Our medium roast, for every morning.
Notify MeBottled & Over Ice
The same Vietnamese coffee Tung grew up with — brewed slow, bottled cold, and poured over ice in three flavors.
The classic, chilled
Vietnamese coffee the way Tung remembers it — rich, smooth, and bold over ice, in a 12 fl oz bottle ready wherever the day takes you.
Notify MeFor the deep and strong
Our darkest pour, chilled — bold and intense, yet impossibly smooth over ice. Brewed in the spirit of the midnight crossing.
Notify MeA little sweetness
Vietnamese coffee swirled with caramel and cream — smooth, creamy, and rich from the first cold sip.
Notify MeThe Ritual
Vietnamese coffee is traditionally brewed slowly, one cup at a time, with a small metal filter called a phin. Take a few minutes, let it drip, and share it with someone you love.
For cà phê sữa, spoon one to two tablespoons of sweetened condensed milk into a glass. Skip it for cà phê đen, black coffee.
Add about two tablespoons of medium-coarse ground coffee, shake to level, and set the press gently on top.
Pour in a splash of hot water and wait about 30 seconds while the grounds bloom.
Fill the phin to the top, cover, and let it drip slowly — about four to five minutes.
Stir the coffee into the milk, enjoy it warm, or pour over ice for cà phê sữa đá.
Sharing the warmth of home, honoring family, and bringing people together over a cup of Vietnamese coffee.
Coming Soon
Join the launch list and we’ll let you know the moment New Shore Coffee is available.